SERVICES

What we do

At MSSL, we are proficient in:

Effective solutions designed to boost goal at MSSL is to provide your business, be it small or a large organization. Our consultants design solutions tailored specifically to the needs of your business in order to ensure you achieve your dreams of success. Check out our custom solutions and services

 

 

 

 

 

 

 

 

 

METHODS USED
QUALITATVE
QUANTITATIVE
Focus group discussion
CAPI in-home interviews
Mini groups
CAPI in-hall interviews
In-depth interviews
CATI
In-home visits
Telephone interviews
Group Immersion
Pen and Paper in-home interviews
Desk Research
Pen and Paper central location tests
Mystery Shopping
Internet Interview

 

QUALITY ASSURANCE & CONTROL
Quality Assurance

MSSL, being a member of ESOMAR (European Society for Opinion and Marketing Research), adhere strictly to ESOMAR Code of Marketing and Social Research Practice.
Quality Control Standards & Actions - Qualitative

Pre-Fieldwork
Recruitment of respondents using a customized structured screening questionnaire
Fieldwork

Final screening of respondents before commencement of FGDs Moderation of groups by experienced and seasoned moderators Conduct of IDIs by experienced and matured executive interviewers
Post-Fieldwork

Transcription of tapes by experienced in-house staff Content analysis and writing of reports by qualitative experts with many years of research experience and report writing skills
Pre-Fieldwork

Selection of interviewers Training of interviewers Practice of questionnaires Mock interviews Piloting
Fieldwork

Accompanied interviews Back-checking controls
Post-Fieldwork

Back-checking controls 100% editing Preparation of coding frame coding & punching controls At least 20% Data Audit/Verification 100% data cleaning before analysis
Usage and Attitude study
Customer Satisfaction study
New Product Development study
Market Share Analysis study
Advertisement research
Media research
Image study
Business to Business Research